About Firuze


Firuzé Hariri, Founder of Firuzé Inc., opened her first retail store when she was in college, studying Fashion Design and Merchandising.

Her boutique, situated on Union Street, one of the most prestigious shopping areas of San Francisco, has stood the test of time, offering ladies contemporary fashion with a distinctly European flare. 

A second retail store opened in 2003 on the main promenade of Sausalito, a stone's throw away from the Golden Gate Bridge.

In 1996, Firuzé ventured into designing her own line, launching her Beluva collection. Today, the collection is designed for professional modern women. The array of light weight, easy to care for, shirts, blouses, and tunics are perfect for traveling. Beluva is available in fine upscale boutiques across the United States. Beluva is made in the USA. 

For over 35 years, Firuzé’s stores have catered to the stylish women of San Francisco. Her Beluva collection is now available to you online!